Apple Card vs Bank of America® Customized Cash Rewards
Side-by-side comparison
| Apple Card | Bank of America® Customized Cash Rewards | |
|---|---|---|
| Annual fee | No annual fee | No annual fee |
| Welcome offer | No current offer | $200 online cash rewards bonus |
| Dining | 2x | 3x |
| Groceries | 2x | 2x |
| Gas | 2x | 3x |
| Travel | 2x | 3x |
| Streaming | 2x | 1x |
| Everything else | 2x | 1x |
| Est. yearly rewards* | $583 | $491 |
| Points type | Cash back only | Cash back only |
| Network | Mastercard | Visa |
*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified June 2026. See your own numbers in the calculator.
The verdict
On a typical year of household spending, the Apple Card earns about $583 a year in rewards and the Bank of America® Customized Cash Rewards about $491, valuing every point at a flat 1 cent. The Apple Card has no annual fee, so its rewards are all profit. The Bank of America® Customized Cash Rewards has no annual fee, so its rewards are all profit. Counting rewards and any credits, the Apple Card delivers more total value, about $92 a year more for a typical spender, mostly because it earns more where you spend most, on everything else and streaming. Neither leans on transferable points, so the deciding factors are the welcome offer, the card network, and which everyday perks you will actually use. On the sign-up bonus, the Bank of America® Customized Cash Rewards currently has the larger welcome offer. A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.
Pick the Apple Card if your spending leans toward streaming, everything else. Pick the Bank of America® Customized Cash Rewards if your spending leans toward dining, gas, travel.