Bank of America® Customized Cash Rewards vs Costco Anywhere Visa®

Bank of America® Customized Cash Rewards
VS
Costco Anywhere Visa®
The short answer: The Bank of America® Customized Cash Rewards delivers a bit more value for most spenders, but choose the Costco Anywhere Visa® if you spend more on gas.

Side-by-side comparison

Bank of America® Customized Cash RewardsCostco Anywhere Visa®
Annual feeNo annual feeNo annual fee
Welcome offer$200 online cash rewards bonusNo current offer
Dining3x3x
Groceries2x1x
Gas3x4x
Travel3x3x
Streaming1x1x
Everything else1x1x
Est. yearly rewards*$491$452
Points typeCash back onlyCash back only
NetworkVisaVisa

*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified June 2026. See your own numbers in the calculator.

The verdict

On a typical year of household spending, the Bank of America® Customized Cash Rewards earns about $491 a year in rewards and the Costco Anywhere Visa® about $452, valuing every point at a flat 1 cent. The Bank of America® Customized Cash Rewards has no annual fee, so its rewards are all profit. The Costco Anywhere Visa® has no annual fee, so its rewards are all profit. Counting rewards and any credits, the Bank of America® Customized Cash Rewards delivers more total value, about $38 a year more for a typical spender, mostly because it earns more where you spend most, on groceries. Neither leans on transferable points, so the deciding factors are the welcome offer, the card network, and which everyday perks you will actually use. On the sign-up bonus, the Bank of America® Customized Cash Rewards currently has the larger welcome offer. A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.

Pick the Bank of America® Customized Cash Rewards if your spending leans toward groceries. Pick the Costco Anywhere Visa® if your spending leans toward gas.

Read the full reviews

Frequently asked questions

Is the Bank of America® Customized Cash Rewards or the Costco Anywhere Visa® better?
On typical household spending, the Bank of America® Customized Cash Rewards comes out ahead, by roughly $38 a year with every point valued at a flat 1 cent. But the Costco Anywhere Visa® can be the better fit if your spending lines up with its stronger categories. Run both through the Cardocrat calculator to see your own numbers.
Can I have both the Bank of America® Customized Cash Rewards and the Costco Anywhere Visa®?
In most cases yes, as long as you meet each issuer's approval rules (for example Chase's 5/24 rule). Many people hold complementary cards to cover more bonus categories, then pool or redeem the rewards together where the program allows.
Which has the better welcome bonus, the Bank of America® Customized Cash Rewards or the Costco Anywhere Visa®?
As of June 2026, the Bank of America® Customized Cash Rewards offers $200 online cash rewards bonus and the Costco Anywhere Visa® offers no current offer. Welcome offers change often, so confirm the current offer on each card's page before applying.