Bank of America® Customized Cash Rewards vs Discover it® Cash Back
Side-by-side comparison
| Bank of America® Customized Cash Rewards | Discover it® Cash Back | |
|---|---|---|
| Annual fee | No annual fee | No annual fee |
| Welcome offer | $200 online cash rewards bonus | Cashback Match, all cash back earned in year 1 doubled |
| Dining | 3x | 1x |
| Groceries | 2x | 1x |
| Gas | 3x | 1x |
| Travel | 3x | 1x |
| Streaming | 1x | 1x |
| Everything else | 1x | 1x |
| Est. yearly rewards* | $491 | $292 |
| Points type | Cash back only | Cash back only |
| Network | Visa | Discover |
*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified July 2026. See your own numbers in the calculator.
Welcome bonus and value over time
| Over time | Bank of America® Customized Cash Rewards | Discover it® Cash Back |
|---|---|---|
| Welcome bonus | $200 online cash rewards bonus | Cashback Match, all cash back earned in year 1 doubled |
| To earn it | $1,000 in 90 days | No minimum |
| Est. first-year value* | $691 | $292 |
| Est. ongoing value / yr* | $491 | $292 |
The Bank of America® Customized Cash Rewards wins on both fronts: it comes out ahead in year one on the welcome offer and stays ahead every year after. Short term or long, it is the stronger pick on the numbers.
*First-year value counts the welcome bonus, estimated rewards, and annual credits, minus the annual fee; ongoing value is a typical year after. Every point at a flat 1 cent.
Perks, credits, and redemptions
| Perks | Bank of America® Customized Cash Rewards | Discover it® Cash Back |
|---|---|---|
| Lounge access | None | None |
| Annual credits | None | None |
| Points & redemptions | Cash back only | Cash back only |
The two are closely matched on perks and redemptions, so the welcome offer and everyday earning above are what should decide it.
Transfer partners and point value
Neither card earns transferable points, so redemptions are cash-back or fixed portal value on both, roughly a cent per point. There is no airline or hotel transfer angle to separate them.
The verdict
On a typical year of household spending, the Bank of America® Customized Cash Rewards earns about $491 a year in rewards and the Discover it® Cash Back about $292, valuing every point at a flat 1 cent. The Bank of America® Customized Cash Rewards has no annual fee, so its rewards are all profit. The Discover it® Cash Back has no annual fee, so its rewards are all profit. Counting rewards and any credits, the Bank of America® Customized Cash Rewards delivers more total value, about $199 a year more for a typical spender, mostly because it earns more where you spend most, on groceries and dining. Neither leans on transferable points, so the deciding factors are the welcome offer, the card network, and which everyday perks you will actually use. On the sign-up bonus, the Bank of America® Customized Cash Rewards currently has the larger welcome offer. A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.
Pick the Bank of America® Customized Cash Rewards if your spending leans toward dining, groceries, gas.