Bank of America® Customized Cash Rewards vs Hilton Honors Aspire

Bank of America® Customized Cash Rewards
VS
Hilton Honors Aspire
The short answer: The Hilton Honors Aspire delivers a bit more value for most spenders.

Side-by-side comparison

Bank of America® Customized Cash RewardsHilton Honors Aspire
Annual feeNo annual fee$550
Welcome offer$200 online cash rewards bonus150,000 175,000 Hilton Honors Bonus Points (limited-time)
Dining3x7x
Groceries2x3x
Gas3x3x
Travel3x7x
Streaming1x3x
Everything else1x3x
Est. yearly rewards*$491$1,067
Points typeCash back onlyLocked to Hilton Honors
NetworkVisaAmex

*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified June 2026. See your own numbers in the calculator.

The verdict

On a typical year of household spending, the Bank of America® Customized Cash Rewards earns about $491 a year in rewards and the Hilton Honors Aspire about $1,067, valuing every point at a flat 1 cent. The Bank of America® Customized Cash Rewards has no annual fee, so its rewards are all profit. The Hilton Honors Aspire charges $550, but carries about $600 in annual statement credits that offset it for anyone who uses them. Counting rewards, fees, and any credits, the Hilton Honors Aspire delivers more total value, about $326 a year more for a typical spender, mostly because it earns more where you spend most, on everything else and dining. Neither leans on transferable points, so the deciding factors are the welcome offer, the card network, and which everyday perks you will actually use. On the sign-up bonus, the Hilton Honors Aspire currently has the larger welcome offer (a limited-time offer above its usual amount, so treat it as a one-time boost). A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.

Pick the Hilton Honors Aspire if your spending leans toward dining, groceries, travel.

Read the full reviews

Frequently asked questions

Is the Bank of America® Customized Cash Rewards or the Hilton Honors Aspire better?
On typical household spending, the Hilton Honors Aspire comes out ahead after its annual fee, by roughly $326 a year with every point valued at a flat 1 cent. But the Bank of America® Customized Cash Rewards can be the better fit if your spending lines up with its stronger categories. Run both through the Cardocrat calculator to see your own numbers.
Can I have both the Bank of America® Customized Cash Rewards and the Hilton Honors Aspire?
In most cases yes, as long as you meet each issuer's approval rules (for example Chase's 5/24 rule). Many people hold complementary cards to cover more bonus categories, then pool or redeem the rewards together where the program allows.
Which has the better welcome bonus, the Bank of America® Customized Cash Rewards or the Hilton Honors Aspire?
As of June 2026, the Bank of America® Customized Cash Rewards offers $200 online cash rewards bonus and the Hilton Honors Aspire offers 175,000 Hilton Honors Bonus Points. Welcome offers change often, so confirm the current offer on each card's page before applying.