Bank of America® Customized Cash Rewards vs U.S. Bank Cash+®
Side-by-side comparison
| Bank of America® Customized Cash Rewards | U.S. Bank Cash+® | |
|---|---|---|
| Annual fee | No annual fee | No annual fee |
| Welcome offer | $200 online cash rewards bonus | $250 rewards bonus |
| Dining | 3x | 2x |
| Groceries | 2x | 2x |
| Gas | 3x | 5x |
| Travel | 3x | 1x |
| Streaming | 1x | 5x |
| Everything else | 1x | 1x |
| Est. yearly rewards* | $491 | $492 |
| Points type | Cash back only | Cash back only |
| Network | Visa | Visa |
*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified July 2026. See your own numbers in the calculator.
Welcome bonus and value over time
| Over time | Bank of America® Customized Cash Rewards | U.S. Bank Cash+® |
|---|---|---|
| Welcome bonus | $200 online cash rewards bonus | $250 rewards bonus |
| To earn it | $1,000 in 90 days | $1,000 in 90 days |
| Est. first-year value* | $691 | $742 |
| Est. ongoing value / yr* | $491 | $492 |
The U.S. Bank Cash+® wins on both fronts: it comes out ahead in year one on the welcome offer and stays ahead every year after. Short term or long, it is the stronger pick on the numbers.
*First-year value counts the welcome bonus, estimated rewards, and annual credits, minus the annual fee; ongoing value is a typical year after. Every point at a flat 1 cent.
Perks, credits, and redemptions
| Perks | Bank of America® Customized Cash Rewards | U.S. Bank Cash+® |
|---|---|---|
| Lounge access | None | None |
| Annual credits | None | None |
| Points & redemptions | Cash back only | Cash back only |
The two are closely matched on perks and redemptions, so the welcome offer and everyday earning above are what should decide it.
Transfer partners and point value
Neither card earns transferable points, so redemptions are cash-back or fixed portal value on both, roughly a cent per point. There is no airline or hotel transfer angle to separate them.
The verdict
On a typical year of household spending, the Bank of America® Customized Cash Rewards earns about $491 a year in rewards and the U.S. Bank Cash+® about $492, valuing every point at a flat 1 cent. The Bank of America® Customized Cash Rewards has no annual fee, so its rewards are all profit. The U.S. Bank Cash+® has no annual fee, so its rewards are all profit. The two are effectively tied on value, with the U.S. Bank Cash+® marginally ahead, mostly because it earns more where you spend most, on gas and streaming. Neither leans on transferable points, so the deciding factors are the welcome offer, the card network, and which everyday perks you will actually use. On the sign-up bonus, the U.S. Bank Cash+® currently has the larger welcome offer. A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.
Pick the Bank of America® Customized Cash Rewards if your spending leans toward dining, travel. Pick the U.S. Bank Cash+® if your spending leans toward gas, streaming.