Hilton Honors Aspire vs Marriott Bonvoy Brilliant®
Side-by-side comparison
| Hilton Honors Aspire | Marriott Bonvoy Brilliant® | |
|---|---|---|
| Annual fee | $550 | $650 |
| Welcome offer | ||
| Dining | 7x | 3x |
| Groceries | 3x | 1x |
| Gas | 3x | 1x |
| Travel | 7x | 3x |
| Streaming | 3x | 1x |
| Everything else | 3x | 2x |
| Est. yearly rewards* | $1,067 | $544 |
| Points type | Locked to Hilton Honors | Locked to Marriott Bonvoy |
| Network | Amex | Amex |
*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified June 2026. See your own numbers in the calculator.
The verdict
On a typical year of household spending, the Hilton Honors Aspire earns about $1,067 a year in rewards and the Marriott Bonvoy Brilliant® about $544, valuing every point at a flat 1 cent. The Hilton Honors Aspire charges $550, but carries about $600 in annual statement credits that offset it for anyone who uses them. The Marriott Bonvoy Brilliant® charges $650, but carries about $335 in annual statement credits that offset it for anyone who uses them. Counting rewards, fees, and any credits, the Hilton Honors Aspire delivers more total value, about $756 a year more for a typical spender, mostly because it earns more where you spend most, on everything else and groceries. Neither leans on transferable points, so the deciding factors are the welcome offer, the card network, and which everyday perks you will actually use. On the sign-up bonus, the Marriott Bonvoy Brilliant® currently has the larger welcome offer (a limited-time offer above its usual amount, so treat it as a one-time boost). A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.
Pick the Hilton Honors Aspire if your spending leans toward dining, groceries, gas.