Do App Store and In-App Purchases Earn Rewards?

The short answer: They earn your base rate but usually not a category bonus. Apps, in-app purchases, and subscriptions bought through the Apple App Store or Google Play code as digital goods or under the platform, Apple or Google, rather than as the underlying service. So a streaming subscription billed through an app store can miss the streaming bonus, and games or in-app purchases simply earn the base rate. Paying a service directly is more likely to earn its category bonus.

This guide explains how app-store purchases earn and how to avoid missing a bonus.

How app-store purchases code

When you buy an app, make an in-app purchase, or subscribe to a service through the Apple App Store or Google Play, the charge usually codes as digital goods or under the platform, Apple or Google, rather than as the specific service. So your card sees an app-store or digital purchase and pays its base rate, not a category bonus, even if the thing you bought would qualify elsewhere.

The subscription trap

This matters most for subscriptions. A streaming service you subscribe to through an app store may code as an app-store purchase instead of streaming, so a streaming card would not earn its bonus. The same content billed directly through the service often does earn the streaming bonus, so the billing path, not the service, decides.

How to earn the most

Where you can, subscribe to and pay services directly rather than through an app store, so the charge codes to the right category and earns any bonus. For apps, games, and in-app purchases themselves, there is no common bonus category, so a flat-rate card earns a solid base rate. It is the same coding lesson behind why purchases miss bonuses.

Frequently asked questions

Do app store purchases earn rewards?
They earn your base rate but usually not a category bonus. App-store and in-app purchases code as digital goods or the platform, not as the underlying service.
Why did my streaming subscription not earn a bonus through the app store?
Because a subscription billed through the Apple App Store or Google Play can code as an app-store purchase rather than streaming. Paying the service directly is more likely to earn the bonus.
What card is best for app-store purchases?
Since there is no common bonus category, a flat-rate card earns a solid base rate. For subscriptions, pay the service directly to earn any streaming or other category bonus.

Related reading

Bryce Casson

Written by Bryce Casson, Founder of Cardocrat. About the author and how we rank cards.