Is the Amazon Store Card Worth It? Get the Visa Instead

The short answer: The Amazon Store Card is a closed-loop card you can use only at Amazon, earning rewards redeemable only at Amazon, with an APR near 29 percent and deferred-interest financing that can backfire. The Amazon Prime Visa earns the same 5 percent at Amazon but works everywhere, gives flexible rewards, and has a lower APR, so there is almost no reason to choose the Store Card.

A card locked to Amazon both ways

The Amazon Store Card, issued by Synchrony, is closed-loop, meaning you can use it only for Amazon purchases, and its rewards can be redeemed only at Amazon. So both your spending and your rewards are trapped in one retailer. It earns 5 percent back at Amazon for Prime members, which sounds fine until you compare it to the open-loop alternative. See are store cards worth it.

The APR and deferred-interest trap

The Store Card carries a steep variable APR around 29 percent, well above a mainstream rewards card, and it pushes Equal Monthly Payments financing with deferred interest. Deferred interest is a trap: if you do not pay the full balance before the promo ends, you are charged interest back to the purchase date, which can wipe out any rewards and then some. See the rewards math.

The Prime Visa is simply better

The Amazon Prime Visa from Chase earns the same 5 percent at Amazon and Whole Foods, plus 5 percent on Chase Travel, 2 percent on gas, dining, and transit, and 1 percent elsewhere, and it is open-loop, so you can use it anywhere and redeem rewards for cash, statement credits, or travel, not just Amazon. It also has a lower APR. The only edge the Store Card has is easier approval for thin credit. For almost everyone, take the Visa or a flexible card. See co-brand vs flexible cards.

Frequently asked questions

Is the Amazon Store Card worth it?
Rarely. It locks both your spending and rewards to Amazon, carries an APR near 29 percent, and pushes deferred-interest financing. The Amazon Prime Visa earns the same 5 percent at Amazon but works everywhere with flexible rewards and a lower APR.
What is the difference between the Amazon Store Card and the Prime Visa?
The Store Card is closed-loop, usable and redeemable only at Amazon, with a high APR. The Prime Visa is open-loop, earns 5 percent at Amazon plus rewards elsewhere, can be used and redeemed anywhere, and has a lower APR.
Does the Amazon Store Card have deferred interest?
Yes, through its Equal Monthly Payments financing. If you do not pay the full balance before the promotional period ends, interest is charged back to the purchase date, which can erase your rewards and more.
Should I get the Amazon Store Card or the Visa?
The Visa, for almost everyone. It earns the same 5 percent at Amazon, works everywhere, gives flexible rewards, and has a lower APR. The Store Card only makes sense if you cannot qualify for the Visa.

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Bryce Casson

Bryce Casson, Founder of Cardocrat. Every card is ranked by what it actually returns, with all points valued at a flat 1 cent and offers verified against issuer sources. About the author.