Rewards Card vs Store Card: Which Should You Get?

The short answer: For most people, a general rewards card beats a store card. A rewards card earns everywhere and pays in flexible cash or points, while a store card only rewards spending at one retailer and often locks you into store-only value. A store card is worth it only if you are deeply loyal to one brand and use its specific perks.

Store cards are narrow by design

A store card earns rewards, and sometimes a good rate, but only at its retailer, and the rewards are usually store credit rather than cash. Many are also closed-loop cards that work nowhere else. That makes them useful only if you spend heavily and repeatedly at that one store. General store-card trade-offs are similar to the ones in home improvement store cards.

Rewards cards earn everywhere

A general cash back or points card earns on every purchase, at every merchant, and pays you in flexible value you can use however you like. That breadth almost always beats a single-store card for total value, unless the store card’s rate at your favorite retailer is high enough to justify carrying a card you can only use there. Compare the flat options in best cash back cards.

How to decide

Add up what a store card would earn on your realistic spending at that retailer, then compare it to what a general rewards card earns across all your spending. Enter your spending into the rewards calculator to value the general card, and weigh the store card’s perks, like a shopping discount, only if you would truly use them. For most wallets, one strong general card does more than any store card.

Frequently asked questions

Is a store card or a rewards card better?
A general rewards card usually wins, since it earns everywhere and pays in flexible value. A store card only pays off if you shop one retailer heavily and use its perks.
When is a store card worth it?
When you are loyal to one retailer, spend a lot there, and will use its specific perks or financing. Otherwise its narrow, store-only rewards lose to a general card.
Do store cards earn less than rewards cards?
Not always at their own store, where the rate can be high, but their rewards are limited to that retailer and often paid as store credit, so their total value is usually lower.

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Bryce Casson

Written by Bryce Casson, Founder of Cardocrat. About the author and how we rank cards.