Bank of America® Customized Cash Rewards vs Chase Freedom Unlimited®

Bank of America® Customized Cash Rewards
VS
Chase Freedom Unlimited®
The short answer: The Bank of America® Customized Cash Rewards delivers a bit more value for most spenders, but choose the Chase Freedom Unlimited® if you spend more on streaming, everything else.

Side-by-side comparison

Bank of America® Customized Cash RewardsChase Freedom Unlimited®
Annual feeNo annual feeNo annual fee
Welcome offer$200 online cash rewards bonus$200 cash bonus
Dining3x3x
Groceries2x1.5x
Gas3x1.5x
Travel3x1.5x
Streaming1x1.5x
Everything else1x1.5x
Est. yearly rewards*$491$490
Points typeCash back onlyPools with Chase → transferable
NetworkVisaVisa

*Estimated yearly rewards on typical household spending, every point valued at a flat 1 cent. Verified June 2026. See your own numbers in the calculator.

The verdict

On a typical year of household spending, the Bank of America® Customized Cash Rewards earns about $491 a year in rewards and the Chase Freedom Unlimited® about $490, valuing every point at a flat 1 cent. The Bank of America® Customized Cash Rewards has no annual fee, so its rewards are all profit. The Chase Freedom Unlimited® has no annual fee, so its rewards are all profit. The two are effectively tied on value, with the Bank of America® Customized Cash Rewards marginally ahead, mostly because it earns more where you spend most, on gas and groceries. The bigger difference is the ceiling: the Chase Freedom Unlimited® earns points you can move to travel partners for outsized value, while the Bank of America® Customized Cash Rewards pays plain cash back. Favor the Chase Freedom Unlimited® if you will use travel transfers, the Bank of America® Customized Cash Rewards if you want simplicity. On the sign-up bonus, the two are currently comparable in size. A welcome bonus is a one-time event, so weigh it apart from the ongoing rewards.

Pick the Bank of America® Customized Cash Rewards if your spending leans toward groceries, gas, travel. Pick the Chase Freedom Unlimited® if your spending leans toward streaming, everything else.

Read the full reviews

Frequently asked questions

Is the Bank of America® Customized Cash Rewards or the Chase Freedom Unlimited® better?
On typical household spending, the two come out nearly even with every point valued at a flat 1 cent. But the Chase Freedom Unlimited® can be the better fit if your spending lines up with its stronger categories. Run both through the Cardocrat calculator to see your own numbers.
Can I have both the Bank of America® Customized Cash Rewards and the Chase Freedom Unlimited®?
In most cases yes, as long as you meet each issuer's approval rules (for example Chase's 5/24 rule). Many people hold complementary cards to cover more bonus categories, then pool or redeem the rewards together where the program allows.
Which has the better welcome bonus, the Bank of America® Customized Cash Rewards or the Chase Freedom Unlimited®?
As of June 2026, the Bank of America® Customized Cash Rewards offers $200 online cash rewards bonus and the Chase Freedom Unlimited® offers $200 cash bonus. Welcome offers change often, so confirm the current offer on each card's page before applying.