Do Farmers Markets Earn a Grocery Bonus?

The short answer: Usually not. Most farmers market vendors use a mobile card reader that codes as a general or miscellaneous merchant rather than as a supermarket, so a card’s grocery bonus does not apply and you earn the base rate. A few large, permanent markets code as grocery, but the small stalls almost never do.

Why farmers markets miss the grocery bonus

A card’s grocery bonus is tied to the supermarket category code, and independent farmers market vendors rarely carry it. Most use a mobile payment app that registers under a general or miscellaneous category, so even though you are buying food, the charge does not look like a grocery store to your card. The logic is in merchant category codes explained, and it is the same reason meal kits often miss the bonus.

The exceptions

A large, established public market with permanent stalls and its own payment system may code as a grocery store, in which case a grocery card earns its bonus. But the typical weekend market with individual vendors will not. Coding also varies vendor to vendor, so one stall might earn the bonus while the next does not.

The best card for farmers markets

Since the grocery bonus is unreliable here, a strong flat-rate card is the most dependable earner, and many vendors are cash-only anyway. Compare grocery coding at big stores in do Target and Walmart count as groceries, and see flat options in best cash back cards.

Frequently asked questions

Do farmers markets code as grocery stores?
Usually not. Most vendors use a mobile card reader that codes as a general merchant, not a supermarket, so a grocery bonus does not apply and you earn the base rate.
Why didn’t my farmers market purchase earn a grocery bonus?
Because the vendor’s card reader codes as a general or miscellaneous merchant rather than a grocery store. Grocery bonuses are tied to the supermarket category code, which small stalls rarely carry.
What card is best for farmers markets?
A strong flat-rate card, since the grocery bonus is unreliable and many vendors are cash-only. It earns a consistent rate wherever a card is accepted.

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Bryce Casson

Written by Bryce Casson, Founder of Cardocrat. About the author and how we rank cards.